ATTA Breastmilk Community
Strategy • Motion design
Strategy / Template / Motion Design
Deliverables included animating logos, designing an email newsletter template and communications plan.
(Details)
ATTA Breastmilk Community is a not-for-profit organization based in Uganda. They work to improve newborn nutrition and reduce preventable newborn death. They facilitate the secure donation of breastmilk and provide training and community engagement to promote breastfeeding. How this works is that ATTA Breastmilk Community collects and screens breastmilk from mothers who are willing to donate. They then distribute the milk to parents in need, ensuring that every infant has access to safely donated breastmilk.
(Process)
To begin the process of animating the logos, creating an email newsletter template and delivering a comprehensive 2 months content and communications calendar with content pillars, caption and graphic card suggestions, deep research had to be done on the goals and target audience of ATTA. Hence all deliverables were professionally created and delivered with mothers, community supporters and donors in mind.
(Tools used)
After Effects, Adobe Illustrator, Notion, Mailchimp, Canva
