About organisation

People and Planet First is a movement and verification system that promotes and recognizes enterprises prioritizing people and the planet over profit maximization. It's a global network of organizations working together to transform business and create an economy that benefits all, while respecting planetary boundaries. 

Process

Established organized project management using Notion to track workflows and deadlines

• Created focused content pillars to guide campaign decisions

• Conducted strategic in-person planning sessions to establish clear timelines

• Engaged stakeholders through timezone-accommodating meetings

• Developed comprehensive communications pack with multilingual assets

Impact

• Achieved 75% email open rate (approximately 2× industry average)

• Generated click-through rates 5× above industry benchmarks

• Drove hundreds of social media posts from verified enterprises

• Strengthened brand recognition and partner relationships

• Successfully established campaign framework for future iterations

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