Creative Futures
Brand Campaign
Campaign Creatives
Creative Futures exists to turn young people's creative talent into real-world opportunity, centring marginalised voices and proving what's possible when talent meets access. All while sitting comfortably with partner logos like Sky Up and The King's Trust.
(Details)
Comissioned through the Elba Hope Foundation, we built a fully editable social media campaign template system across static posts, infographics and video reels to speak to youth voice.
(Process)
We studied the programme's existing footprint, photography, brand and reference posts to find a tone that's youth-native but credible. From there we built social-first templates against each pillar, using strong headline hooks and safe zones so young audience, from Gen-z to others can feel seen and included.
(Impact)
Creative Futures exists to put young people, often ones the system has counted out, into rooms in media, music, film and digital content they wouldn't otherwise reach. Our brand visual template system makes sure that every social posts that goes out, makes it possible for another young person to see a door that's open to them. The visuals are made in a way that respects who they are rather than talking down to them. That's the job our design does.
(Built for)
Channel 1
Channel 2
TikTok
