Don't Stop Your Future
Brand campaign
Campaign Assets
‘Don’t Stop Your Future’, founded by English Actor Idris Elba, works with community grassroots organisation to put an end to knife crime and amplify the voices of marginalised communities and those most affected by knife and gun crime.
(Details)
We built a modular flexible visual template system for DSYF's 2026 campaign rollout including static posts, carousels, infographics and video, using a dual red/gold tone system that holds both grief and celebration in one identity. It was shaped around DSYF's existing footprint and content pillars. The Elba Hope Foundation through this, commissioned this to support the campaign. DSYF is the foundation’s flagship UK initiative addressing serious youth violence and knife crime.
(Process)
We studied DSYF's existing TikTok and Instagram footprint, brand kit and social playbook, to find a tone closer to youth culture than traditional charity comms. From there we used their five content pillars and built social-first templates with strong visual hooks.
(Impact)
Our social-first, brand template system gives the comms team a content engine that moves at campaign speed, resizing and switching tone deliberately rather than redesigning from scratch. Idris Elba describes the relentless fear parents carry watching their kids walk to school. This template system exists to make sure that urgency, and the hope behind it, reaches a young person on TikTok as fast and credibly as the culture they already trust.
(Built for)
Channel 1
Channel 2
TikTok
