Dunni by Durian
Full brand campaign launch
End-to-end creative
Full end-to-end creative service for AI Extension officer in the pocket of rural farmers.
(Details)
We delivered the full brand identity system for Dunni by Durian, a virtual extension officer to support rural farmers with agricultural information via WhatsApp and SMS. We handled the entire brand system and online launch strategy, from logo to brand guidelines to animations, product launch video, social media strategy and advert.
(Process)
We built the identity around what the platform actually does, putting seasonal, crop-specific agronomy guidance from institutions like IITA, FAO and NAERLS directly into a farmer's hands, online and offline, in local languages, at minimal cost. That meant designing something that felt less like a tech product and more like a trusted person, warm, local, credible face
(Impact)
Dunni by Durian now has a complete, ready-to-deploy visual identity, from the app itself to social posts to on-the-ground materials. It gives a novel platform, AI-powered agronomy support built for rural realities, an identity as trustworthy and localized as the guidance it delivers.
Credit
Logo identity
Studio SupaGud
