Her Summit
Motion Design
Logo animation
Deliverables consisted of converting the existing logos to vectors and producing two animated versions (both in adaptable formats for socials and TV in Hi-Res) for Her Summit and Her Network
(Details)
Her Network is a Global Inspirational and Lifestyle Platform created to amplify the voices and impact stories of women around the world.
Her Summit is an annual gathering of women leaders and professionals that offers a platform for sharing career insights, life lessons, and valuable resources. Attracting participants from around the world, the summit has historically been hosted in Lagos, Nigeria, and Accra, Ghana, with attendance ranging from 500 to 1,000 participants each year.
(Process)
To begin the process, deep research was done on the goals and target audience of Her Network and Her Summit. As observed, the global community is made up of confident and inspiring young adults, as well as progressive men and women; goal-oriented, resilient, creative and grounded. Hence, converting the existing logos to vectors and producing two animated versions were professionally created and delivered - with the audiences in mind, keeping it simple, clean and straightforward, reflecting its class, values and goals.
